Championing the very best of rural tourism

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Welcome…

Leisure time is precious time, join The Rural Tourist as they embark on a journey through the very best experiences, adventure and hospitality the U.K has to offer, prompting discussion from those in industry, inspiring visitors to create enriching itineraries and helping businesses to develop award winning offers.

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Who is the Rural Tourist for…

  • Visitors - individuals, couples, groups and microgappers wanting to channel their inner wanderlust to seek out the very best the countryside has to offer

  • Businesses - wanting to benchmark, improve and innovate to keep pace with sector leaders

  • Organisations - land managers, local authorities, charities and alike - wanting to network, share challenges, improve facilities and develop new products

  • Industry - trends, case studies and best practice from around the U.K

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The Rural Tourist expects.

Underpinning values that are non-negotiable…

  • Quality - the product or activity has to be immaculately presented, interpreted and delivered.

  • User Focused - be it as a visitor, customer or member - the user must be front and centre.

  • Responsible - where possible, processes and materials should reflect a genuine approach to lowering impact on the environment and on local communities.

  • Unique - destinations, locations, venues and landmarks that reflect and support the natural assets of the countryside and broader landscapes of the U.K.

  • Innovative - new, fresh and exciting ways of using places, activities and people.

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Rural?

Where exactly could we be going…?

Urban, populous, city centres this is not! The Rural Tourist is solely concerned with quality experiences, adventure and hospitality in the greener, more rugged, more remote areas of the British Isles. These include:-

  • Open Countryside

  • Coast

  • Forests and Woods

  • Mountains, Hills and Fells

  • National Parks and Areas of Outstanding Natural Beauty

“Travel and change of place impart new vigour to the mind’ .”

— Seneca

Help us…

grow the community, engage in the discussion and share the best bits of the countryside for #theruraltourist approval